Thanks for visiting this page. I am a quantitative social scientist and professional researcher. Please consult these links for further information about my background and research {google scholar, professional CV, LinkedIn}. The following is a description of one of my previous research projects.

Project: Measure user experience to facilitate growth of a massive private messaging network

Role: Staff Quantitative User Researcher

Brief: Create a new source of information about users’ experience of business messages. Ensure user experience remains positive as platform grows.

Approach:

Leverage relationships and collaborate with product and engineering to understand business needs and constraints
Identify the contribution of research to the problem and determine the appropriate methodology. Articulate business value of the proposed research to cross-functional partners.
Design survey items. Perform cognitive testing to ensure survey instrument is easy to understand and the ux of the survey is good.
Design sampling strategy and implement sample. Selected a stratified sampling strategy to ensure sufficient sample size for users targeted users. Use simulation to complete power calcultaions.
Design hold-out to test for the impact of platform experience on user sentiment and behavior.
Complete internal approvals and compliance to ensure protection of research subjetcs
Design and create survey instrument. Implement survey sample.
Clean, manage, and analyze data. Use observable traits of all individuals in sample to adjust for non-response bias.
Communicate key results in a way that made the problem, and the possible solutions, clear. Present strategically to XFN and leadership.

Impact:

Gained leadership support for UX measurement. Survey adopted as an ongoing source of truth about platform health.
Up-leveled the UX org through code-sharing, mentorship, systematizing best practices.
Successfully advocated for a new product experience that expanded user voice